A book, usually written by a "ghost writer" at the bidding of the board of directors and/or the CEO, which purports to be a serious management book, but is in fact a combination of a hagiography of the corporation and the CEO, designed to portray the corporation (and by extension, the CEO) as dynamic, visionary, thrusting, determined to succeed etc. Thousands of copies of the book are purchased by the corporation (often causing the book to appear to be a best-seller), and given to leaders, who are expected to display the book on their desks, bookshelves etc.
The book functions as a talisman to confer higher status on the displaying leader, who is, by virtue of the display, "in the know", "with the program" etc. In reality, most copies of the book gather dust, and magically disappear from display within a month of a change of corporate leadership.