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Archives for: July 2008
Warning for corporations - speed of communication of dumb stuff
This article at Social Media Today shows how bad decisions in customer service, which previously would most likely have not become newsworthy, can rapidly spread all over the world thanks to the Internet and social media. The article concludes:
Brands can no longer wait until an issue hits mainstream media to react, nor can they rely on their positive relations with editors at a few media outlets to help protect their brand. Social media is changing the way brands must manage and monitor their brands.
