what's the best way to ensure that a controversy continues to gain publicity?

by Graham Email

Simple answer: attempt to censor it.
The Tampa Bay Buccaneers have been heavily criticized in the media and on numerous fan and discussion sites for their decision to resign tight end Jerramy Stevens. Stevens has had a history of encounters with law enforcement, mostly related to being drunk. He is already going to be suspended for the first 2 games of the 2008 season for violating the NFL's substance abuse policy. Stevens was previously dropped by the Seattle Seahawks and signed a one year contract with the Buccaneers for the 2007 season.
The criticism continues, but it seemingly will not be allowed to continue on the club's fan site, as explained here by Mike Florio in Pro Football Talk.. A sternly-worded admonition from the monitors can be perused here.
My working assumption is that the Buccaneers are clamping down on discussion on the club site because of fears that they might be vulnerable to libel action from Stevens if fans start mentioning or discussing allegations made against Stevens in his past lives.
This is the sort of pointless CYA that will merely perpetuate the controversy. This sort of heavy-handed censorship risks undermining the credibility of the fan forum, and does nothing to prevent the discussion in other forums. It is utterly pointless and its very nature draws further attention to the decision to re-sign Stevens, which was always going to be difficult to justify, given his checkered past and the fact that he has not exactly been a great player on the field. He is unlikely to be giving any of the other upper-echelon NFL tight ends any cause to worry in the near future.
The Bucs signed a turd, have re-signed him and now they do not want to hear about their error. No surprise there. However, the means by which they are attempting to shut down debate and comment are pointless, petty and bound to fail.