Link: http://www2.eluniversal.com.mx/pls/impreso/noticia.html?id_nota=6728&tabla=miami

For some time now, I have tended to drink relatively little in the way of non-diet sodas. This is partly because I have been (successfully) working to lose weight - down from 242 pounds in the early Summer to to 222 now. I am working to get down to less than 210 pounds by October.
One non-diet soda that I have not yet given up, however, is Coke, as long as it is Mexican Coke. Several years ago I found large bottles of Mexican Coke in Central Market in Dallas, and made the discovery that a lot of other people have made - that this variant of Coke actually tastes like Coke as I remember it when growing up. The reason appears to be because it is sweetened with cane sugar instead of high-fructose corn syrup, which has almost totally displaced sugar as a drink sweetener in the USA because of cost.
This article explains how Coca-Cola is not happy that Coke is being imported from Mexico in this way, although the imports are not illegal since there is no counterfeiting of merchandise occurring.
Coca-Cola's attempts to stop these imports might be due to its contractual arrangements with bottlers in various territories and legal jurisdictions, but they are counter-productive. Afficionados of this variant of Coke are prepared to pay a hefty premium for it. I currently pay around $20 a case of 24 bottles for it at Costco. That is around $0.83 a bottle - a lot more than I would pay for a similar-capacity can of US Coke.
A naive person like me wonders why Coca-Cola does not simply sell it on import and collect most of the revenue for its US operation, instead of having to tolerate "gray market" imports and then whine about them. There is clearly a significant demand for this variant of Coke in the USA. But no matter, in the meantime I will continue to enjoy a cold bottle of "The Real Thing" on the patio in the evenings. Viva Mexico!