...following their weasel-words, dog-whistle tap-dancing around the furore that some bigoted fools decided to stir up after they broadcast an advert on French television aimed at a gay audience.
I once again invoke my standard purchasing decision rule: if a corporation decides to let religion and dogma rule its decision-making processes, I will also invoke my value system when deciding whether to purchase from that corporation.
I will not purchase anything from McDonalds until I see evidence that the values of the CEO are no longer being imposed by proxy on corporate decision-making.