A discussion has started up at James Allen’s blog about why modern f1 cars are deathly dull to look at. Here is my contribution.
The dullness of modern F1 cars is a combination of several factors:
1. Too much empty space on the cars. Teams cannot get sponsors, but they refuse to lower their rate cards. As a result, blank space predominates on many cars
2. Loss of sponsorship from B2C companies. Most sponsors are big-ticket B2B corporations, with very understated logos and images. They are not snazzy and exciting – they are not trying to attract Joe Blow and his family members
3. Perpetuation of a car shape profile that is based around irrelevant aero, and 18 inch rims, which no manufacturer would use on a performance road car.
Ideas for change?
Well, a cost cap with teeth is desperately needed, but it seems that the F1 governance model is broken right now, so that may be as likely as pigs flying. In the meantime, I want to see the axe taken to aero (no front and rear wings, partial wheel fairings, opening of underbody aero rules), a modest increase in horsepower (no, not 1000bhp, who apart from the factory teams can afford to pay for it?), harder tyres on 13 inch rims, and a move to social media the hell out of F1 weekends. Absent significant change in these key areas, F1 is going to continue as a declining sport based on a broken business model.