Category: Social Software

The Concept of Stock and Flow for Social Media

by Graham Email

This article does a very good job of re-working a concept from economics to apply to social media. It has caused me to think about where I am spending my effort in social media, and has also made me wonder whether there is a third level beyond "Stock", w… more »

How to ensure that your Social Media strategy fails

by Graham Email

This article from BNet outlines eight ways in which your Social Media strategy can fail. Watching from within my current employer, I can see a number of these mistakes unfolding on a daily basis... more »

Warning for corporations - speed of communication of dumb stuff

by Graham Email

This article at Social Media Today shows how bad decisions in customer service, which previously would most likely have not become newsworthy, can rapidly spread all over the world thanks to the Internet and social media. The article concludes: Brands c… more »

Article in CIO site about social networking software...

by Graham Email