Corporations are notorious for creating and disseminating the usage of buzz-words or phrases which attempt to convert a potentially unpalatable concept to one that sounds either neutral or positive. In the worst case, this tips over the line into Orwellian language.
Recent examples i have encountered include "rightsizing", which was developed as a replacement for "downsizing" (same result, different phrase), and my favourite, "best shore" (an attempt to replace "offshoring").
Another class of phraseology used by leadership and management is almost as insidious. This is what I would classify as a Subtle Dismissal.
Here are some examples:

"With the Greatest Respect"
Meaning: I have no respect for your thoughts and expressed ideas or opinions at all

"I Hear What You're Saying"
Meaning: I will ignore that

"Let me think about that"
Meaning: Let me figure out a superficially plausible reason why I won't take any action to address the item you just raised.

All of these types of communication fall into the category of what I call doublespeak. Doublespeak is an insidious and deeply counter-productive tendency in modern corporate life. By playing fast and loose with the meaning of words (usually by adopting combinations of words in an attempt to create euphemisms) it devalues the true meaning and richness of language, but more seriously, it reduces management and leadership credibility.
When corporate leaders use doublespeak to communicate new corporate strategies and policies, they send two powerful messages:

1. We think that we can convince you that (Insert Latest Initiative Here) is positive, even if it looks negative from your current viewpoint
2. We think that we can convince you not by engaging in fact-based arguments and open, honest discussion, but instead by engaging in trite linguistic window-dressing

In short, the use of doublespeak communicates a mixture of leadership laziness and contempt for the intelligence of the corporations workforce. Not a good message to be sending if you are a corporate leader.