Want to see a politician clearly? Remove emotional words from their statements.
"If human rights laws get in the way, we will change them." https://t.co/Ci9yt7I9d6
— Edward Snowden (@Snowden) August 5, 2017
Political leaders are expert at inserting phrases into statements in order to activate the emotions of their core supporters. In an era where many people define their worldviews more by who they fear, dislike or hate (phrases like “Libtard” or “Trumpette” are not inserted in statements or assertions as compliments) this skill is more important than ever. Theresa May’s statement, as dissected by Snowden, is an excellent current example of that technique.